1. What is this privacy statement?
When you visit our website LifeGoods.nl, place an order or contact us, we collect certain data from you. This privacy statement explains:
- Which data we collect
- Why we use that data
- With whom we share that data
- How long we retain that data
- How we protect your data
- Which rights you have
We handle your data with care and comply with the General Data Protection Regulation (GDPR) and the Dutch Data Protection Act.
2. Who are we?
LifeGoods Group B.V. is responsible for your personal data. We are a Dutch e-commerce company that sells products via LifeGoods.nl.
| Data category | Information |
|---|---|
| Company name | LifeGoods Group B.V. |
| Legal form | Private Limited Company (B.V.) |
| Chamber of Commerce number | 69111901 |
| VAT number | NL857740167B01 |
| Address | P.J. Oudweg 4, 1314CH Almere, Netherlands |
| Email address | service@lifegoods.nl |
| Website | https://lifegoods.nl/ |
| Active in | Netherlands and Belgium |
3. Which data do we collect?
When placing an order or registering:
When you create an account or place an order, we collect the following mandatory data:
- First name and Surname
- Email address
- Phone number
- Address (street, house number, postcode, city, country)
You can also optionally:
- Choose a salutation (Mr./Ms.)
- Create a customer account (to check out faster next time) or use a guest account
Important: We do NOT ask for your gender, date of birth or company name (except for B2B customers who provide this voluntarily).
When visiting our website:
We automatically collect certain data to improve the website:
- Browsing behaviour: Which pages you visit, how long you stay
- Click behaviour: Which buttons/links you click
- Heatmaps: Where your mouse cursor moves on the page
- Session recordings: Video-like recordings of your browsing behaviour (anonymous)
- Search behaviour: What you search for in our webshop
What we do NOT collect: We do not store your IP address or physical location.
4. How do we collect your data?
Directly from you:
- When you create an account on LifeGoods.nl
- When you place an order
- When you contact us via email, phone or chatbot
- When you submit a return request
Automatically via your browser:
- Google Analytics 4 - tracks your browsing behaviour on LifeGoods.nl
- Microsoft Clarity - creates heatmaps and session recordings
- Google Tag Manager - manages all tracking codes on our site
- Cookiebot - manages your cookie consents
- Facebook Pixel and Instagram Pixel - track your visits for advertising
- Google Ads conversion tracking - tracks whether you purchase something after an ad
From third parties:
- DHL (Warehouse: ID Logistics) - for shipping data and tracking
- Mollie - for payment processing
- Trustpilot - for customer reviews
- Google Reviews - for company reviews
- Zendesk - for chatbot and customer service
5. Why do we use your data?
For processing your order (legally required):
- Order confirmation and tracking
- Shipping your parcel via DHL
- Invoicing and payment processing via Mollie
- Return handling
- Customer service and support via Zendesk chatbot
- Fraud detection (for security)
For marketing (with your consent via cookies):
- Retargeting advertisements (when you have visited LifeGoods.nl, you later see our ads on Facebook/Google)
- Social media marketing (to promote our products on Facebook and Instagram)
For improving our website:
- Website optimisation with Google Analytics 4
- A/B testing (we test two versions of a page to see which works better)
- Webshop improvements based on your behaviour
6. With whom do we share your data?
We only share your data with third parties who need it to provide you with service. Here is the full list:
| Company | Purpose | Data | Location |
|---|---|---|---|
| DHL (IDL Freight) | Shipping your order | Name, address, phone number | Netherlands |
| Mollie | Payment processing | Name, email, amount | EU |
| Google Analytics 4 | Website analysis and optimisation | Browsing behaviour, click behaviour (anonymous) | USA* |
| Microsoft Clarity | Heatmaps and session recordings | Mouse movements, scrolling behaviour (anonymous) | USA* |
| Google Tag Manager | Manage tracking codes | Browsing behaviour (anonymous) | USA* |
| Facebook Pixel & Instagram Pixel | Retargeting advertisements | Browsing behaviour, conversions (anonymous) | USA* |
| Google Ads Conversion | Conversion tracking | Whether you purchased something (anonymous) | USA* |
| Zendesk | Chatbot and customer service | Name, email, chat messages | USA* |
| Shopware | Webshop software | All your shop data | EU |
| Microsoft Dynamics 365 | Order management system | Order data, contact details | USA* |
| Returnless API | Return management | Return data | EU |
Important: We never sell your data to external companies for commercial purposes.
7. How long do we keep your data?
We only retain your data as long as necessary. Here are the details:
| Data type | Retention period | Reason |
|---|---|---|
| Customer data (name, email, address) | 7 years | Legal obligation (tax authorities) |
| Order history | 7 years | Legal obligation (accounting) |
| Payment data | 7 years | Legal obligation (financial) |
| Google Analytics data | 14 months | GA4 standard settings |
| Microsoft Clarity data | 3 months | For analysis purposes |
| Cookies (Facebook, Google Ads) | 90 days | Retargeting advertisements |
| Zendesk chatbot logs | 1 year | Customer service and queries |
| Heatmap data (Clarity) | 3 months | Website analysis |
| Session recording data (Clarity) | 3 months | Website analysis |
8. Where do we store your data?
Your data is stored in multiple locations:
- Netherlands: TransIP (our web host) and Shopware (webshop software)
- EU: Mollie (payments), Shopware, Returnless API
- USA: Google (Analytics, Ads, Gmail), Microsoft (Clarity, Zendesk, Dynamics 365), Facebook (Pixel)
9. How do we protect your data?
We take your security seriously and have implemented the following measures:
Technical security:
- SSL/HTTPS certificate - your connection is encrypted
- Hashed passwords - your password is stored securely
- Firewall - protects against attacks
- Monthly backups - if something goes wrong, we can restore your data
Organisational security:
- Only certain employees have access to customer data (Webshop Manager, Customer Service)
- All employees are trusted and have access controls
- We log who accesses which data
In the event of a data breach:
If we discover that your data has been stolen, we will inform you and the relevant authorities immediately.
10. What are your rights?
Because we process your personal data, you have various rights. Here they are:
Right to information
You may ask what we do with your data. This privacy statement gives you all the information you need.
Right of access
You may request to see all the data we have about you.
How do you submit a request? Send an email to service@lifegoods.nl with "Data access request" in the subject. We will respond within 14 days.
Right to rectification
You may request to correct your data if it is incorrect.
Example: Your address has changed, but we still have the old address. We will update it.
Right to restriction
You may request that we no longer use your data (but still retain it).
Example: You do not want us to track your browsing behaviour, but your account must still work for your orders.
Right to erasure
You may request to have your data deleted.
Important: We CANNOT delete your data if:
- You still have outstanding orders
- We are legally required to retain it (7 years for tax purposes)
- You are an active customer
Right to data portability
You may request to export your data in a readable format.
Example: You want to transfer your customer data to another company.
Right to object
You may object to certain types of processing.
Example: You no longer want Facebook Pixel to track you. You can manage this via our cookie settings.
Right to lodge a complaint
You may lodge a complaint if you disagree with how we handle your data.
You can do this:
- With us: service@lifegoods.nl
- With the Dutch Data Protection Authority (AP) - www.autoriteitpersoonsgegevens.nl
- With a court in the Netherlands
How do you submit a request?
| Contact method | Details |
|---|---|
| service@lifegoods.nl |
Response time: We will respond within 14 days. For complex requests, this may take up to 60 days.
Identification: We will ask you to identify yourself so we can be sure the request is from you (not from someone else).
11. Which cookies do we use?
What are cookies?
Cookies are small text files that are stored in your browser. They help us to make your website experience more personal and better.
Types of cookies we use:
Functional/Technical Cookies (ALWAYS on)
- Session cookies - for your login details
- Shopping cart cookies - so we remember what is in your cart
- Preference cookies - for your language setting
Statistical/Analytics Cookies (With your consent)
- Google Analytics 4 - to see how many visitors we have
- Microsoft Clarity - for heatmaps and session recordings
Marketing/Tracking Cookies (With your consent)
- Facebook Pixel - for retargeting ads on Facebook/Instagram
- Instagram Pixel - for retargeting ads on Instagram
- Google Ads - for retargeting ads on Google
Cookie management with Cookiebot
We use Cookiebot to manage your consents. This means:
- You see a cookie banner when you visit LifeGoods.nl
- You can accept all cookies
How long do cookies last?
- Session cookies: Disappear when you close your browser
- Persistent cookies: Up to 90 days (retargeting ads)
- Analytics cookies: Up to 14 months
Third-party cookies
These companies also place their own cookies on our site:
- Google (Analytics, Ads, Tag Manager)
- Facebook & Instagram (Pixel)
- Microsoft (Clarity)
Check their privacy statements for more information:
Refuse cookies?
You can refuse cookies in your browser settings, but this may break certain functions of LifeGoods.nl (such as your shopping cart).
12. Data of minors
LifeGoods.nl is not aimed at children under 16 years of age.
If you are under 16, you need permission from a parent or guardian to use our site and place orders. If your child uses your password to buy something, we assume you have given permission.
Are you a parent and have concerns? Contact us at service@lifegoods.nl.
13. Questions about this privacy statement?
Email: service@lifegoods.nl
Address: P.J. Oudweg 4, 1314CH Almere, Netherlands
We are happy to help! Response time: 14 days.
Legislation
This privacy statement is based on:
- GDPR - General Data Protection Regulation (EU 2016/679)
- Dutch law - Data Protection Act
- ePrivacy Directive - Rules about cookies